Commissioned by 823 Records and creative agency Pretty–Soon®, the visual identity and campaign for All Things Considered was developed as a vibrant, contemporary system spanning digital, social and physical formats. Built around the collaborative nature of the compilation series, the campaign extended across vinyl, single artworks, visualisers, posters, Spotify Canvases and a broad suite of still and motion content.

The creative direction centred on an experimental image-making process using layered and reprocessed motion. Video was repeatedly composited, enlarged and resampled to create dense, shifting textures that could move fluidly between still and animated applications. The resulting visual language gave the campaign a distinctive sense of depth, energy and unpredictability while remaining cohesive across every touchpoint.