Hayden James - Lifted
The visual campaign for Hayden's ‘Lifted’ album revolved around a narrative that captured the essence of its title. The arrow icon was pivotal to the campaign, forming the basis for all promotional materials, such as single and remix artwork, posters, and billboards. The accompanying campaign video demonstrates how this symbol was consistently incorporated throughout the project.
Key deliverables
Double gatefold vinyl + printed inner sleeve
Social media animations  
Youtube visualisers