Hayden James - Lifted
Visual campaign and branding for double platinum selling record producer Hayden James's album 'Lifted'. The visual campaign centred around a narrative that captured the essence of it's title: an arrow. The icon was pivotal to the campaign, forming the basis for all promotional materials, such as single and remix artwork, posters, and billboards. The accompanying campaign video demonstrates how this symbol was consistently incorporated throughout the project.
Key deliverables
Double gatefold vinyl + printed inner sleeve
Motion design