For the release of Josh Hooke's latest album, a new visual identity was developed to capture the intensity and energy of his performances. The goal was to create a brand that is accessible, bold, and understated, reflecting the contrast between Josh’s calm demeanor off stage and the emotional intensity, flamboyance, and passion of his performances. Reflecting the three artists, the rule of thirds served as a guiding principle for all design choices throughout the campaign.

Additionally, a comprehensive branding guideline was developed for venues and media, ensuring consistent and effective representation of Josh’s brand across all platforms.

Key deliverables
Social campaign 
Merchandise
Motion design
Brand guidelines
Digital
OOH

Additional photography from Jordan Munns and Sonny Witton