Future Classic: Recomposed

Future Classic: Recomposed is an audio-visual project that reimagines eight standout songs from the label's catalog as ambient and classical compositions. Future Classic is an award-winning independent music label, artist management team, and touring agency with offices in LA and Sydney. The project encompasses a visual campaign that offers both still and animated images for each song, capturing the essence of the recomposition concept. The visual side of the project is conceived as both a social and branding initiative, encompassing a wide range of assets and applications. At its core is a collectible double gatefold vinyl, with printed inner sleeves. Available on all good listening platforms.

Growing up, I spent hours at my mum's record player, captivated by the vinyls. The turntable's spin and the delicate dance of the needle fascinated me. I cherished the moment of sliding a record from its sleeve, always mindful of my mum's warnings about the fragility of the vinyl and needle. The LP's sleeves, often featuring gatefolds or foldouts, captivated me and were instrumental in sparking my love for the physical aspects of music. This sentiment inspired my approach to this project.

Buy vinyl here ︎︎︎ 
Listen here ︎︎︎

Key deliverables
Double gatefold vinyl + printed inner sleeve
Music production
Motion design  
Billboards
Posters

Mastered by Becki Whitton

Commissioned by 823 Records and creative agency Pretty–Soon®, I created the visual language for the compilation All Things Considered, a collaborative series of curated compilations. The project features a full social media campaign, vinyl product, and an extensive list of still and motion content including single artworks, visualisers, posters, Spotify Canvases and more.

The brief from Pretty–Soon® requested a product that was both vibrant and modern. To meet this, I employed an experimental AI technique, creating layers upon layers of video content and overlapping them. Stills were extracted from the motion elements, scaled up, and layered again. This process was repeated multiple times to craft the final textures.

 

Structures is a visual concept album that pairs eight visual pieces with eight songs. The music is a patchwork of songs created over a four-year period. The project wasn't intentional until its final stages; the narrative inadvertently emerged when paired with a series of visuals I'd been experimenting with. This resulting narrative charts a journey through various emotional states and experiences, with each song and visual symbolizing a distinct aspect of this journey.

The visuals for Structures were conceptualized as a branding and social campaign, commencing with the development of a signature icon—a star—used consistently across all assets. The record was released as a limited edition, with only 100 vinyl copies, accompanied by a signed and embossed A2 poster insert. Available here.

Key deliverables
Vinyl package  
Motion design
Billboards
Posters
Merchandise


Mixed by Simon Lam & Andrei Eremin
Mastered by Rafael Anton Irisarri
Animations created in collaboration with Maxwell Prendergast

Hayden James - Lifted

Visual campaign and branding for double platinum selling record producer Hayden James's album 'Lifted'. The visual campaign centred around a narrative that captured the essence of it's title: an arrow. The icon was pivotal to the campaign, forming the basis for all promotional materials, such as single and remix artwork, posters, and billboards. The accompanying campaign video demonstrates how this symbol was consistently incorporated throughout the project.

Future Classic: Recomposed

Barfold Estate is a boutique, family-owned winery situated in the southwest corner of the Heathcote wine region in Central Victoria, Australia. This region is renowned for producing some of Australia’s finest Shiraz wines. Since 2017, I have been collaborating with Barfold Estate as a brand consultant and designer. My role encompasses a broad range of design and branding tasks, ensuring the estate's visual identity reflects its heritage and quality.

Since the beginning of our collaboration, Barfold Estate has aimed for bold, distinct labels that work together as a suite for each harvest. The colors for the labels and brand elements were sourced from the vineyard's autumnal coloration, a phenomenon where the vines display vibrant shades of red, and yellow as the leaves change with the season.

Further information can be found in a recent Design Files feature.

Key deliverables
Wine labels
Business cards
Flyers
Printed signage applications
Finished art and print management
Photography
Photo direction
Wayfinding

Photos taken by Sonny Witton and Victor Vieaux.